Corporate Identity (branding) is now a known form of business mechanism used to sell multiple products under one company’s name. This has business advantage and can boost profit.
For a plain businessman, an effectively designed corporate identity results in a much profitable marketing. A cohesive look in all your communications helps build a company’s reputation irrespective of product lines.
Importantly, corporate identity development is not a point factor. It can touch upon important facets like logo designing, graphic identity, web site designs thus creating a unique business identity. How should you build up your brand?